A Black-owned toy firm has launched a brand new styling head for youngsters with type-4 hair in honor of World Afro Day on Thursday (September 15).
Goal Toys, an organization that goals to signify pure hair, just lately launched the “Crown and Coils” styling head beneath its Naturalistas line of dolls, per Black Enterprise.
“From the standpoint of authentically representing distinctively Black traits, many doll merchandise marketed to Black kids don’t typically replicate their lovely coils, curls, or pure hair shade, which may inadvertently ship the message that hair that appears like theirs isn’t equally valued, CEO of Goal Toys DeeDee Wright-Ward mentioned in a press release.
“We need to change this,” Wright-Ward added.
The “Crowns and Coils” styling head package contains over a dozen hair equipment and an academic software that teaches customers find out how to handle pure hair.
“With the ‘Crown and Coils’ set that includes 20 culturally-curated hair equipment, particularly our signature Crown Afro Decide and Crown Braid Barrels, our Styling-Heads are a loving nod to the expertise of rising up as kids who spend an excessive amount of their lives in variations of culture-based hairstyles,” Wright-Ward mentioned. “With Afro-textured hair being a definite identifier, our hair and types are greater than easy traits, however a novel illustration of our incomparable tradition.”
Wright-Ward famous that she partnered with Amazon to launch the brand new product.
“With the help of Amazon and the unique launch of ‘Crown and Coils,’ Naturalistas continues to make historical past as the primary all Black, culture-driven style doll line to not solely heart and have fun kids with coily and curly hair, but in addition to focus on the attractive nuances of Pure Black Hair,” she mentioned.
The styling head retails for $29.99 on Amazon.
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