(Photograph Credit score: Ara Howrani, Howrani Studios)
It’s true. The communications company previously often called Van Dyke Horn has a brand new identify and model: 98Forward.
Whereas the identify and model has modified—the 24 years of communications data and experience stays the identical. The company’s new identify, 98Forward, not solely marks the yr that the company was based, 1998, it signifies the continuity with its institutional legacy, and the trajectory of the Black-owned, woman-owned companies: Ahead.
The company initially based by Georgella Muirhead and the late Bob Berg as Berg Muirhead and Associates has grown to be one of many area’s main public relations businesses. The company has executed communications campaigns tailor-made to fulfill the wants of greater than 150 shoppers from a various group of industries. In 2016, Muirhead and Berg handed the torch onto Marilyn Horn, 98Forward’s present president and CFO, and her former enterprise associate. Muirhead has remained engaged with the company.
“98Forward permits us to place the very best components of our legacy up-front whereas connecting with the current and innovating for the longer term – we’re right here to remain,” stated Marilyn Horn, president and CFO. “Our workforce is our best asset – eight of our 11 workforce members are long-time workers. Our total workforce has been completely engaged within the renaming and rebranding course of, a real collaboration with totally different views and abilities – the muse of our company.”
98Forward continues to supply complete communications providers, technique and options for companies, cultural establishments, authorities and non-profit organizations.
“Our new identify and id are as intentional as our indeniable place within the communications trade,” stated Georgella Muirhead, APR, founder and CEO of 98Forward. “We’re true to our origin and our identify—permitting us to carry genuine and proficient concepts to shoppers throughout Detroit, the Midwest and past. We stay various, pushed and decided to serve our shoppers with experience, technique and integrity.”
98Forward is the biggest Black-owned communications company in Michigan and has held a Minority Enterprise Enterprise (MBE) Certification for the final 24 years, taking satisfaction in its Detroit-based roots and historical past.
The 11-member workforce has 139 years of mixed communications expertise. 98Forward continues to construct up experiences and capability on the company. The long-time employees have intensive expertise and executed numerous communications campaigns. The company’s engagement specialists proceed to work in partnership with authorities officers, companies, communities and residents; have served as state authorities officers; created change on main transportation and utility tasks, in addition to offering disaster communications and counsel to people and organizations.
In 2022, 98Forward introduced a strategic partnership with Lambert, a nationwide public relations and investor relations built-in company spanning six main expertise hubs together with Detroit, Grand Rapids, Houston, New York and Phoenix.
The alliance is just not a merger or buy-out, it’s a strategic and collaborative partnership. 98Forward stays Michigan’s largest Black-owned communications company based mostly in Detroit. It continues executing strategic campaigns that resonate with shoppers’ industries, stakeholders and their goal audiences. 98Forward is revered for its ability, integrity and dedication to not solely its shoppers however its group throughout a wide range of industries together with authorities, transit, healthcare, schooling, nonprofit, cultural initiatives, expertise, legislation, retail, leisure, manufacturing, hospitality, actual property and insurance coverage.
“This storied company, now named 98Forward, has been a staple in Detroit and throughout the communication sector,” stated Lambert CEO Michelle Olson, APR. “98Forward stands out not solely by its various workforce of practitioners but in addition due to its confirmed observe report, capabilities and experience. The company continues to push ahead – at all times.”
The huge complement of providers now supplied by the 98Forward-Lambert alliance contains group engagement, inner and company communications; environmental social and governance (ESG) and variety consulting, organizational growth, communications, and cause-marketing; fractional variety, fairness and inclusion (DEI) providers and recruiting; and multi-cultural advertising and marketing spanning PR, digital, promoting, and built-in advertising and marketing targeted on the “new majority”–individuals of coloration, ladies, and underrepresented stakeholders. 98Forward additionally builds on its confirmed observe report of board placement and board growth for ladies and various candidates specializing in paid-board positions and board and organizational audits, and consulting on motion steps for company social duty (CSR) and ESG together with programming, giving and basis help.