Cassandra Schaeg just isn’t skilled as a “cicerone,” an authorized beer knowledgeable, or a “sommelier,” a wine steward, however she efficiently operates a preferred beer and wine tasting room in Escondido.
Schaeg, a San Diego lady with a charismatic persona and never-quit willpower, sees herself as an entrepreneur who enjoys beer and wine. To her credit score, she has raised $175,000 from sponsors to finance manufacturing of a brand new, six-week tv present that can debut at 8:30 p.m., Thursday, Sept. 15, on KPBS-TV.
The present, referred to as “Recent Glass,” will give attention to BIPOC (Black Indigenous and Folks Of Coloration) and ladies entrepreneurs within the beer and wine business. It’ll air from Sept. 15 to Oct. 20.
“Recent Glass” is described as a way of life present in meals, beverage, and entrepreneurship with friends whose backgrounds, personalities, and journeys symbolize empowerment, grit and perseverance.
“What makes me certified for the TV present is I’m lover of beer and wine,” Schaeg informed Instances of San Diego. “I’m not proclaiming that I do know all of it. The present is about folks like myself who’ve taken possibilities and have the hustle, grind and drive as entrepreneurs.”
The present will function interviews with Californians working beverage companies, together with Denise Clark of Altipiano Winery in Escondido, Amanda-Jane Thomas and Shanita Nicholas of SIP & Sonder in Inglewood and Aaliyah Nitoto of Free Vary Flower Vineyard in Livermore. Additionally featured can be Anaya Wineyards in Lodi, Rideau Winery in Solvant and McClain Cellars in Laguna Seaside, in addition to the primary Native American lady winemaker and her spouse and the primary Creole lady within the U.S. to personal a vineyard.
“I’m privileged to share the tales of people who wager on themselves and took a leap to pursue their entrepreneurial journey,” Schaeg stated.
Schaeg defined her considering behind the “Recent Glass” title. “After we have been bringing this idea to life, we wished the title to mirror that we’re bringing new tales to gentle,” she stated. “Recent Glass is centered on the thought of sharing contemporary views and faces to the meals and beverage business.”
Schaegm who’s Black, hosts “Recent Glass” with Theresa Hoiles, who’s white. Hoiles, a author and producer, pitched the “Recent Glass” thought to John Decker, KPBS interim affiliate normal supervisor of content material. In 2017, Hoiles produced a KPBS sequence referred to as Re’flect, which chronicled the lives of getting older adults. Re’flect aired nationally on PBS associates.
“Theresa had an current friendship with John Decker,” stated Schaeg. “She got here up with the thought, approached John, we created and pilot and right here we’re.”
Schaeg stated she paid $10,000 from her personal pocket to supply the pilot.
In line with Schaeg, sponsors who coated a lot of the $175,000 manufacturing bills for the six weekly episodes embrace Go to California, a tourism nonprofit, the Conrad Prebys Basis, Stone Brewing, Past Regulation, a San Diego legislation agency, and KPBS. As well as, about $18,000 was raised from IFundWomen, a crowd-funding platform.
KPBS stated “Recent Glass” is the latest addition to its Discover Native content material program. Discover Venture goals to collaborate with native producers on concepts for packages and sequence that mirror San Diego’s various and dynamic group and permit audiences to attach over shared experiences, KPBS stated.
“One of many key standards we use to determine if we are going to convey a present to our lineup is what we name the explorer spirit,” Decker stated in a press release. “Does the present invite audiences from all walks of life to discover new worlds, uncover new concepts and broaden their horizons? Recent Glass embodies this spirit. When Cassandra and Theresa reached out to me with their present and we noticed the pilot, I knew this was one thing particular.”
“Recent Glass” is directed by two-time Emmy award-winning director, Michael Taylor with NWB Imaging, a San Diego manufacturing firm. Recent Glass Productions LLC, based by Schaeg and Hoiles, owns the “Recent Glass” present, stated Schaeg. A KPBS assertion stated “Recent Glass” is scheduled for nationwide syndication in January 2023.
In June 2016, Schaeg opened SIP Wine & Beer, a tasting room at 131 South Orange St., Escondido. She stated it took a yr of planning and securing permits and licensing earlier than the doorways opened.
Whereas working SIP Wine & Beer, Schaeg labored fulltime for one yr for the San Diego Group Faculty District as a job placement specialist and for 3 years as a senor program supervisor at Richard Heath & Associates.
Schaeg stated her profession previous to SIP Wine & Beer included a decade of working with tribal communities and the federal Short-term Help for Needy Households program.
COVID-19 shut down SIP Wine & Beer for a yr, stated Schaeg, between March 2020 and June 2021. “Restoration from a pandemic doesn’t occur in a single day,” stated Schaeg. “We nonetheless haven’t regained the place we have been at earlier than. It’ll take time, however I’m nonetheless right here.”
Jamul On line casino Names Scott Lake as Chief Advertising Officer
Jamul On line casino has named Scott Lake, with greater than 25 years of expertise in senior advertising and marketing administration roles with world-class resort and on line casino properties, as its chief advertising and marketing officer.
“Scott has the management expertise, progressive considering and analytical expertise we have to proceed constructing momentum in our area,” stated Mary Cheeks, president and GM, Jamul On line casino. “I’m excited to see what concepts Scott has to amp up our advertising and marketing efforts.”
Lake was beforehand a managing guide for Kognitiv, a Canadian firm that designs and develops software software program for the resort business. He additionally spent eight years with Sands China, most lately serving as senior VP of loyalty advertising and marketing and strategic evaluation.
He additionally labored at a number of lodges in Macau, a particular administrative area on the south coast of China. The lodges included the Sands, Venetian, Londoner, Parisian, Plaza and 4 Seasons. And he spent 13 years with Caesars Leisure in positions that included director for VIP advertising and marketing and director for nationwide on line casino advertising and marketing.
Lake has a bachelor’s and grasp’s diploma in resort administration from the College of Nevada, Las Vegas. He additionally has earned a number of skilled designations, together with a Licensed Digital Advertising Skilled from the Digital Advertising Institute and Skilled Licensed Marketer in Digital Advertising from the American Advertising Affiliation.
“I used to be drawn to Jamul On line casino due to the excellent management of each the Jamul Indian Village Tribe and the on line casino administration,” stated Lake. “I’m impressed with the way in which this staff has been in a position to construct this property and its model from the ground-up to grow to be a regional chief in lower than six years. I hope to assist the following six years be simply as extraordinary.”
Jamul On line casino, opened in 2016, presently options almost 1,700 slot machines, 46 dwell desk video games, a devoted poker site and numerous eating places, bars and lounges.
UK Promoting Paused Following Queen’s Passing
Because the world discovered of the loss of life of Queen Elizabeth II, a gaggle of promoting executives — representing a few of the United Kingdom’s largest manufacturers — have been assembly collectively, listening to a presentation about future anticipated progress within the advert business.
As reported in Advert Age, an promoting business commerce publication, when the information was introduced, following a minute of silence, a number of execs promptly left the room to mull subsequent steps for marketing campaign launches and messaging.
What occurred subsequent throughout the British Isles was a right away pause in promoting among the many UK’s main broadcasters, publishers and social media platforms, together with ITV, Britain’s largest business broadcaster, and Bauer Media, a big business radio community. The Instances, a print newspaper, and Mail On-line, UK’s largest digital newspaper, carried no promoting for a day.
For the following 48 hours or so following Her Majesty’s loss of life, business breaks have been halted and common programming was changed with tributes to the Queen’s life and 70-year reign on the world stage.
One promoting exec informed The Drum, a UK-based writer of selling and media publications, “By no means attempt to promote one thing on the again of a tragedy or loss of life.”
The Drum additionally quoted UK advert company workers members who stated shoppers had been asking for recommendation. In response, shoppers have been suggested to postpone or pause their promoting as a mark of respect or as a result of the general public was not within the mindset to obtain business messages, The Drum reported.
One business exec informed Advert Age, “I feel each consumer and company is taking a look at their copy rigorously. Something that references royalty or crowns, for instance, is out. Additionally, folks’s moods are totally different and no one notably needs to see an advert right this moment.”
One other short-term moratorium on promoting within the UK is predicted main as much as Monday, Sept. 19, the date for the legendary monarch’s state funeral at Westminster Abbey.
Raindrop Founder Begins Podcast
Jacques Spitzer, founder and CEO of Raindrop, a San Diego inventive advertising and marketing company, has launched a podcast referred to as “Advertising Folks Love.”
The podcast, that includes conversations between Spitzer and main branding consultants, will cowl such matters as an important classes discovered about advertising and marketing, why customers love their model, rising alternatives for manufacturers to attach with customers and actionable recommendation for entrepreneurs and entrepreneurs, a press release stated. The 30-to-35-minute podcasts can be obtainable on Spotify and Apple podcasts.
“My objective for the podcast is to encourage storytellers and model entrepreneurs who’re hungry for inspiration and takeaways,” stated Spitzer. “I didn’t need to create one thing that focuses on overly technical content material or commerce secrets and techniques. Relatively, I hope to dive into the emotional aspect of selling and perceive why prime entrepreneurs assume their content material resonates with audiences and what they love in regards to the business exterior the manufacturers they work for.”
The debut episode featured Sean Frank, CEO of Ridge Pockets, a Los Angeles-based firm that makes a small pockets the scale of a bank card. The corporate has posted income of $50 million yearly.
Rick Griffin is a San Diego-based public relations and advertising and marketing guide. His MarketInk column seems weekly on Mondays in Instances of San Diego.