
International celebrity reggaetonero J Balvin is popping his private struggles into knowledgeable pursuit and it’s all in an effort to assist folks. The 37-year-old Colombian, born José Álvaro Osorio Balvín, just lately introduced his upcoming app, a bilingual psychological well being useful resource named Oye. It originated from his personal struggles in an effort to destigmatize psychological sickness within the Latinx group. Balvin is the chief dream officer for the app which he co-founded with happiness activist and ed-tech govt, Mario Chamorro, international artistic and social affect govt, Patrick Dowd, and journalist and media govt, Isaac Lee.
Mexican wellness chief Mari Sierra is Oye’s Head of Wellness and he or she brings together with her years of expertise devoted to therapeutic and immersive wellness experiences. She’s a yoga and dance teacher with greater than 15 years of expertise and the founding father of Sierra y Mar, a artistic laboratory that develops retreats and workshops for physique/thoughts therapeutic. She’s hosted these meditative experiences in San Francisco, Berlin, Basel, Brazil, Bali, Zurich, Hawaii and Mexico. It’s that international that was evidently a part of what made her the right match for an app that’s meant to succeed in English and Spanish audio system worldwide.
“I’m passionate in regards to the mind-body connection, for the infamous results it has on folks from all backgrounds and all ages. When you transfer with intention, you possibly can have an effect on vanity, readability, presence and total wellbeing,” she tells HipLatina. “So having the possibility to now share these sensible embodiment instruments utilizing design and know-how is sort of a dream to me.”
The founding crew comes from completely different backgrounds however, in line with Sierra, they’re all dedicated to the identical aim: reframing the dialog surrounding wellness within the Latinx group and eradicating the cultural stigmas. Offering sources throughout the app in each languages is an important side of that mission in addition to a novel one throughout the psychological well being app house. A fast search discovered solely two psychological well being apps that provided Spanish translations: Sanvello and Cease Breathe Suppose, the latter, nonetheless, ceased operations in April. Oye isn’t just offering Spanish sources, it’s bringing cultural consciousness and data to that content material and making it accessible to English and Spanish-speaking Latinxs.

Photograph courtesy of Oye
“There are only a few choices at the moment available in the market which might be culturally delicate to the Latinx realities. And it’s an untapped nicely of knowledge from the variety of therapeutic traditions that unique from our Latinx backgrounds,” Sierra says. “We’re aiming to raise the voices of Latinx Guias and supply a wider vary of relatable inspirational figures to Latinx youth, and the world at giant.”
OYE’s wellness guides (often called guias), pull from their very own cultural practices and experience to supply content material that can be utilized as a useful resource to assist emotional wellness throughout quite a lot of classes together with stress, grief, and nervousness. So what can subscribers anticipate from Oye? Thoughts-body practices, journaling prompts, sound journeys and guided meditation. They recorded experiential lessons in Mexico Metropolis with mind-body specialists who shared their practices on video and audio in each languages.

“With OYE, we’ve got created a community-focused platform that may present participating and accessible emotional wellness practices for all,” Balvin mentioned in a press launch. “Everybody’s well being journey is completely different and deeply private. We needed to not solely encourage and permit folks to prioritize emotional and psychological well being, but in addition present numerous alternatives to the worldwide group to construct their very own worlds of wellness in artistic methods.”
This endeavor is his grandest but on this house but it surely’s not his first foray into the wellness house. He partnered with New Age drugs guru Deepak Chopra for a 21-day meditation collection in Spanish and English. This 12 months he hosted the Peacock docuseries, “Gente Sana,” through which completely different celebrities will share their very own psychological well being challenges and coping methods.
“Oye is designed for anybody who desires to really feel higher emotionally, bodily, and socially with a particular emphasis on bilingual younger adults. Feeling higher begins with exploring how you are feeling, so we need to present members with a protected house to open up and join with their full vary of emotions,” Chamorro mentioned in a press release. “With this app, folks can start to normalize checking in with themselves on daily basis by emotional wellness check-ins and guided wellness practices that assist folks work by feelings within the security of their very own house.”
As for Sierra, her hope is that Oye transforms lives by the instruments it’ll present to assist folks regulate feelings, and handle stress and nervousness. This feels particularly well timed as folks proceed to really feel the consequences of the pandemic however a 2017 research from the American Psychological Affiliation (APA) discovered that stress and nervousness disproportionately affected the Latinx group. It discovered that 1 in 5 Latinos report by no means having engaged in any stress-relieving actions but they reported the very best stress from 4 main sources together with cash, employment, household duties and well being issues.
“We hope that the lessons that we offer on our app would be the place to begin for everybody who desires to really feel higher and start a journey of transformation. We additionally hope that it turns into a companion that they always come again to do an emotional examine in and share their progress with their pals and households,” Sierra says.
Oye launches in September however you possibly can enroll earlier than it launches to obtain one 12 months of free membership.